We were challenged with supporting not on the branding phase of this start-up but plotting a build-out marketing strategy in what is a very traditional marketplace. The ambition is to have a UK-wide approved distributor network supplying and supporting LYFE’s innovative emergency control system, EMTECT.
The expectation was for a highly distinctive and protectable (trademarked) brand identity; backed up by a full-agency support plan to take the business to market and drive awareness, attraction and engagement.
We achieved this inside 6 months.
LYFE went ‘to market’ in Jan 2020: