Challenge

With a burgeon business and reputation for attracting outstanding fund managers, Trium Capital were looking to offer a bold, confident and effective virtual presence as the centre-point of their marketing strategy.

Aside from communicating their outstanding proposition to prospective fund managers, the site looked to present Trium Capital’s strategies. The complexity being the investor type and jurisdictional regulatory differences that need to be shown accurately.

Accordingly, and with the multi-faceted user personas in mind, the website needed to manage their optimum user journeys effectively whilst still ensuring Trium Capital’s elevated brand messages were clear and accessible.

Delivery

Across mobile and desktop, the website offers a purposeful stylised experience. The homepage demonstrates this most effectively; a “left” for Investors, a “right” for Fund Managers and a snap scroll for all stakeholder content.

Content access is controlled through a registration process, enabling or filtering content by the user’s profile type and location.

The Library beautifully presents insights, news and video, offering depth and clarity.

outcomes

• Creative workshops with senior management
• Higher level UX
• User registration system
• Mobile responsive
• Dedicated hosting