Aside from communicating their outstanding proposition to prospective fund managers, the site looked to present Trium Capital’s strategies. The complexity being the investor type and jurisdictional regulatory differences that need to be shown accurately.
Accordingly, and with the multi-faceted user personas in mind, the website needed to manage their optimum user journeys effectively whilst still ensuring Trium Capital’s elevated brand messages were clear and accessible.
Content access is controlled through a registration process, enabling or filtering content by the user’s profile type and location.
The Library beautifully presents insights, news and video, offering depth and clarity.